Firefly drinks are a refreshing range of botanical juices and teas. Their original bottle design consisted of personalised polaroids for each flavour, with strong colours so emphasise the difference between each one. The drinks are completely natural with no added sugar, colourings or preservatives.
A limited-edition collaboration between soft drink Firefly and celebrity mixologist Mr Lyan, Superfly has enabled the brand to experiment with a new design. B&B Studio designed a more botanical themed bottle which is rather eye-catching and easily recognisable as an overall brand.
The modern botanical design exhibits far more sophisticated flavours and the new design has built tremendous desire for the brand. Its success has empowered Firefly to let B&B studio redesign the entire range with a similar botanical-based design and even take advantage of the opportunity to create alcohol alternatives.
I love the craftsmanship that goes into creating these bottles with even the logo pressed into the glass underneath. Attention to the smaller details creates a real sense of quality and sophistication about the brand and I particularly love how the shape of the bottle is incorporated into the firefly's body. This kind of branding brings the logo, packaging and product all together harmoniously without one or the other feeling disjointed or out of place.
I came across this brand whilst I was shopping and spotted the intriguing bottles on the shelf which shows how successful the design is. Clearly I didn't need to buy one in every flavour, but the designs were just so beautiful, I really did!
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