London is where it all began for Twinings and in order to celebrate everything they love about their home city, they have launched a limited edition range of teas.
BrandOpus have brought this to life working with their long-term brand partner to create the new London edition range of teas. The London Edition packs are focused around the unique aspects that make London so special; from the architectural landmarks and the vibrant theatre scene, to the diverse fashion and of course its impressive transport network.
Not short on inspiration when it came to designing the themed packs, BrandOpus took each pack in turn curating their favourite iconic London characteristics. The vibrant colours and layers really tell the story so well of a bustling city full of life with iconic landmarks emphasising the playful typography. Each flavour has its own unique theme with different colour schemes and characteristics, yet the placing of the letters spelling 'London' always stays the same creating a real sense of continuity throughout the designs.
Twinings London Edition packs are available at Selfridges, airport duty free, and Twinings flagship Strand store.
Paul Taylor, Chief Creative Officer at BrandOpus says, “London is a creative hub that inspires us every day in all aspects of our work. It was immensely satisfying being able to catalogue and learn more about our favourite London intrigues. We are extremely proud as Londoners to have created this tribute to Twinings and our wonderful city.”
The Pentawards are recognised as the most prestigious worldwide competition exclusively devoted to packaging design and BrandOpus won the silver award in 2018.
Personally I really love this packaging as it shows such quality in design as well as function and brings London to life so effectively.
Comments